Jumia Kenya launches white paper on ‘The Growth of Smartphone market in Kenya’


Jumia, Kenya’s leading online mall, held a press conference in partnership with Samsung, Microsoft Mobile Devices, Infinix, Tecno, Fly Mobile and Innjoo on Tuesday 2nd June to mark the start of the Jumia Mobile Week, which is scheduled to be the biggest mobile phones sale in Kenya. Jumia is expecting to sell thousands of mobile devices of incumbent brands and new entrants at steep discounts.


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With input and contributions from the world’s leading brands Jumia Kenya also launched its first white paper entitled ‘The growth of the smartphonemarket in Kenya. The white paper is available to download here

The paper, “The growth of smartphone market in Kenya” looks in detail at the evolution of the smartphone market in Kenya as well as consumer behaviours in relation to smartphone purchases. Findings within the report are based on a qualitative research conducted by Jumia.

“Kenya is uniquely positioned with a young and growing middle-class generation eager for the next new smartphone with a strong value proposition in the market. There seems to be a shift from brand loyalty into value propositions of the phone”

Fly mobile and Innjoo also launched their newest brands Fly Mobile Eclipse 3 and Innjoo fire to sell exclusively on Jumia Kenya for prices of Ksh. 4,999 and Ksh. 7,888. Adding into the voice, Microsoft Mobile Devices, Infinix, Samsung and Tecno unveiled new prices exclusive for the Jumia Mobile week.

The Jumia kenya mobile week sale is strongly supported by Airtel Kenya after the two companies struck a deal to offer 6GB data bundle – 1GB per month for 6 months for all hero deals phones purchased during the mobile week. Additionally, Mediatek, the leading chipset manufacturer worldwide, was a sponsor for Jumia Mobile Week.

Customers who purchase mobile handsets during the sale will enjoy countrywide delivery that Jumia offers alongside the option to pay on delivery and a flexible return and exchange policy of 7 days. Furthermore, customers can pay via mobile money, cash, or credit card.