OLX just got competition from Vendito, Rocket Internet’s classifieds site


Vendito.com, the new classified ads platform for frontier markets, rolls-out in Africa and Asia with big expansion plans in the pipeline. The company’s mission is to simplify C2C business by providing an easy to use, local and safe classifieds portal in frontier markets.

Vendito is a classifieds website is currently in Senegal, Ivory Coast, Cameroon, Tanzania, Uganda (under https://www​.vendito.co.ug), Madagascar and Myanmar.

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On the website, people can buy and sell almost everything – from electronics to cars to services. Vendito offers an easy way to upload ads for goods and services, and is 100% free for individuals and professionals alike. All ads posted on the platform are reviewed by a dedicated team of experts to guarantee the best user experience.

Founder & CEO, Sammy Ben Abla said, “We see a high unsatisfied demand in frontier markets in Asia and Africa for an easy to use ads platform. Rapidly increasing rates of Internet and smartphone penetration bring more and more people online. Vendito fills a gap by offering a smart, easy-to-use and fast solution for selling used goods and services in your city”.

Smartphone penetration in the Asia Pacific region (excluding China and India) is expected to rise from 21% in 2013 to 44% in 2018. In Africa, mobile Internet usage is expected to grow by a factor of 20 in the next five years. With a growing online population, businesses in both Asia and Africa can expect an increase in demand for new online solutions.

Recognizing this opportunity, Vendito had already successfully launched its first operations in Myanmar with ads.com.mm. The classifieds platform rapidly rose to the number one in the country and encouraged further expansion of the business model into other fast growing markets.

Ben Abla is no stranger to the classifieds business, in 2012, he co-founded Avito.ma for the Avito Group in Morocco which rapidly became the number one classified ads website in the country with over five million unique visitors per month and one of Africa’s biggest success stories online. For his new challenge, Ben Abla stated “Vendito follows a big expansion strategy. Our mission is to become the leading classifieds platform in every market we enter. We are clearly a problem-solver and we are confident we will meet the growing demand for our service. We want to help our users in the different African countries to make money out of the things they are not using.”