How Oppo is Staking its claim in the Nigerian Smartphone Market

Global phone manufacturer, OPPO Mobile entered the Nigerian market four months ago with the launch of its 2019 flagship devices, the OPPO F11 Pro and the OPPO F11 Avengers limited edition. The limited edition is in line with a Partnership with Marvel Studios. The brand is popular for its quality photography experience and smartphone design.

OPPO F11 Pro

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imagecredit: Noypigeeks.com
  • Price                                   ₦100,000 – ₦139,000
  • OS                                       Android 9.0 Pie
  • Screen Size                        6.5 inches
  • Display Resolution           1080 X 2340 pixels
  • Processor                           Octa-core (4×2.1 GHz Cortex-A73 & 4×2.0 GHz Cortex-A53)
  • GPU                                    Mali-G72 MP3
  • RAM                                    6GB
  • Storage space                    64GB
  • Expansion slot                   256GB
  • Camera (back)                   48 megapixels
  • Camera (front)                  16 megapixels Motorized pop-up front camera
  • Battery                                Non-removable Li-Po 4000 mAh battery
  • Connectivity                       WiFi, Bluetooth, USB, 4G LTE
  • Weight                                190g
  • SIM Type                             Nano SIM
  • SIM Count                          Dual SIM

Just four months after releasing the OPPO F11 pro, OPPO have now unveiled 2 new Smartphones; OPPO A5s and OPPO A1K in Nigeria. The company said the two smartphones are also more price friendly than the OPPO F11 Pro.

According to Joseph Adeola, the public relations officer for OPPO Nigeria, “A lot of people want to use the Oppo brand but are not able to afford it. So, we did some market research and affordably packaged it in what we call practical technology.”

OPPO A1K

Imagecredit: Noypigeeks.com
  •  Price                                  From ₦40,000
  • OS                                       Android 9.0 Pie
  • Screen Size                        6.1 inches
  • Display Resolution           1560 X 720 pixels
  • Processor                           Octa-core 2.0 GHz Cortex-A53 (MediaTek Helio P22)
  • GPU                                     Mali-G71 MP2
  • RAM                                    4GB
  • Storage space                    32GB
  • Expansion slot                   256GB
  • Camera (back)                   8 megapixels
  • Camera (front)                  5 megapixels Motorized pop-up front camera
  • Battery                                Non-removable Li-Po 4000 mAh battery
  • Connectivity                       WiFi, Bluetooth, USB, 4G LTE
  • Weight                                170g
  • SIM Type                             Nano SIM
  • SIM Count                          Dual SIM

OPPO A5s

imagecredit: Firstpost.com
  • Price                                   ₦50,000
  • OS                                       Android 8.1 Oreo
  • Screen Size                        6.2 inches
  • Display Resolution           1520 X 720 pixels
  • Processor                           Octa-core (4×2.3 GHz Cortex-A53 & 4×1.8 GHz Cortex-A53) MediaTek Helio P35
  • GPU                                    PowerVR GE8320
  • RAM                                    2GB, 3GB, 4GB
  • Storage space                    32/64GB
  • Expansion slot                   256GB
  • Camera (back)                   13 +2 megapixels
  • Camera (front)                   8 megapixels Motorized pop-up front camera
  • Battery                                Non-removable Li-Po 4230 mAh battery
  • Connectivity                       WiFi, Bluetooth, USB, 4G LTE
  • Weight                                170g
  • SIM Type                             Nano SIM
  • SIM Count                          Dual SIM

“Based on our global strategy, some devices perform well in new markets than others. Research went into this decision to serve products that meets the needs and expectations of Nigerians. With time, the others will come,” Akinola promised.

So, before the end of the year, we should expect another release from OPPO. Lets also hope it is price friendly.