In a report by Brand Finance, MTN Group has been awarded Africa’s top telecoms brand. Brand Finance is an independent brand valuation consultancy company. In the report, Brand Finance stated that MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets. It also recognized MTN for its focus on customers and providing a high-quality service across all its markets.
Brand Finance acknowledged MTN’s strategy to grow revenues through data and digital, while also focusing on growing its subscriber base. MTN’s brand strength rating was also upgraded from AAA- to AAA, in recognition of an increasingly strong leadership position in telecommunication services throughout Africa, as well as increasingly resilient network investments.
“Amid these unprecedented times in fighting a global pandemic, MTN Group is humbled by the Brand Finance recognition and our progress in rising up through the ranks of this year’s Telecoms 150 report.”
MTN President and Group CEO, Rob Shuter.
Related Article: MTN Homeland lets you send money and buy airtime from Abroad to over 7 African countries
The CEO of Brand Finance, David Haigh said: “MTN is to be commended for its performance in its home market as well as further afield. They are increasingly recognized throughout Africa by their customers as providing high-quality service because their brand image is deeply rooted in more than just marketing campaigns”
The report also noted a negative global impact on the brand value of the world’s biggest telecom companies which are set to be impacted by the Coronavirus outbreak. About this, MTN Group CEO, Shuter said, “We have built a sound, robust and resilient organization that can and will weather the storm before us. As a Group, we are taking the decisive steps required to persevere in our MTN spirit of togetherness and a positive, can-do attitude.”
MTN Group was launched in 1994 and has become a leading telecoms company in Africa having outlets and branches all over the continent. In Uganda, MTN has a market share of 10.7 million customers and over 40% of the mobile subscribers in Nigeria, according to Wikipedia.
About Victor Immanuel Oloo
Victor Immanuel Oloo is a tech writer based in Kampala, Uganda, with extensive experience in web 2.0 technologies, social media, and digital marketing. He covers the latest in mobile apps, smartphone reviews, and tech news, offering insightful analysis on the ever-evolving tech landscape. Victor’s deep understanding of both local and global trends provides readers with relevant, informed perspectives on how technology is shaping our world.