Vivo has, in the recent past, unveiled a plethora of devices into the relatively competitive Kenyan market.
Most recently, we’ve seen the addition of the Vivo Y20 to the entry-level market and the flashy Vivo V17 Pro to Vivo Kenya’s product catalog. Today, the company is launching yet another device, this time geared to the budget market segment.
The Vivo Y12s is part of the company’s Y-series of devices. Products in this series are tailor-made for the youthful buyer as they sport many trendsetting features, all at a relatively affordable price-point.
This Vivo Y12s dons a stylish design in the two colors it is available in— Phantom Black and Glacier Blue.
Internally, the Vivo Y12s is not exactly a power-house; check out the key specifications of the device below.
Vivo Y12s Specs
- Processor: Mediatek Helio P35
- RAM: 3GB
- ROM: 32GB, expandable up to 256GB with SD Card
- Software: Android 10 with Vivo’s FuntouchOS 11
- Cameras:
- 8MP selfie camera
- 13MP main camera and a 2MP bokeh lens
- Battery: 5,000mAh cell with 10W fast charging.
- Extras: Side-mounted fingerprint sensor
Other than the targeted youthful demographic, the Vivo Y12s also comes to cater to the needs of budget-conscious consumers who aren’t looking to break the bank but still want a decent smartphone experience.
In Vivo Kenya’s official release statement for the Vivo Y12s, the company says that it plans to paint itself as a stylish, youth-centric brand and its previous devices have played to this narrative.
Vivo Kenya has been focusing on offering mid-range devices at an affordable price as a strategy to penetrate the highly competitive market. The vivo Y12s is a smartphone that offers its users the ultimate user experience while being very pocket friendly for the festive season. The integrity that has gone into making this phone is high engineering yet the company has seen it wise to offer the phone at a cost-effective price for the Kenyan market.
Vivo Kenya Brand Manager, Mr. James Irungu.
Price and Availability
The Y12s will be exclusively available on Jumia Kenya for a week from 03 December 2020 going for Ksh. 12,999.
It will be available offline in physical stores from December 7th, 2020 for Ksh. 13,599.