CRMs help streamline business processes and remove all manual interactions, automate, upgrade and digitize communication between business owners and clients. Today, we are going to introduce to you HubSpot, a CRM that will help you generate leads, marketing, and other customer-related management.
Customer relationship management, or CRM, is a technology for managing all of your company’s interactions with customers and potential customers, according to SalesForce.The objective is clear: Enhance business connections. A CRM system aids businesses in enhancing profitability, streamlining procedures, and maintaining customer contact.
What is HubSpot?
HubSpot is a marketing, sales, and service platform that helps companies to attract visitors, convert leads and close & retain customers. It does this through a single source of truth, intuitive UX, and a unified codebase. HubSpot equips companies to better manage marketing, sales, service, and operations efforts.
HubSpot was founded about sixteen years ago and it has grown to become an industry-leading CRMs business use it does not require technical expertise to get started.
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Pricing
Before using any marketing or sales tool, you need to know what your business needs, what your personal needs are, and how to get the job done. Here is the pricing table with four options;
| PACKAGE | MARKETING HUB | SALES HUB | SERVICE HUB |
| FREE | $0 | $0 | $0 |
| STARTER | $45 per month | $45 per month | $45 per month |
| PROFESSIONAL | $800 per month | $450 per month | $450 per month |
| ENTERPRISE | $3600 per month | $3600 per month | $1,200 per month |
Usecases
HubSpot provides an extensive list of features categorized under marketing, sales, services, operation, and CMS hubs. Here are some of the use cases or integrations you can do with it;
- Contact Management
- Website activity tracking
- Email integration and tracking
- Call integration
- Meeting Schedule tool
- Quotes management and payments
- Sales automation
- Social media management
- Company scoring and qualification
- Advanced reporting and analytics
- Ticketing system
- Live Chat and Chatbot
- CDN, Hosting & Firewall
- Dynamic personalization and content
This list does not exhaust everything HubSpot: You can also do SMS, Email, and other automation related to customer experience and productivity. Find more here.
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Developer Corner
Just like any other serious cloud CRM and technology, HubSpot makes it easy to build powerful apps and websites with clear documentation, effective developer tools, detailed educational walkthroughs, active developer community forums, and responsive support teams. Get started here if you a re-developer.
Conclusion
HubSpot offers users a generous free base plan for all its hubs. While the functionality of some features is limited and may come with HubSpot branding, they are a great way for new businesses to learn CRM tools. We hope you learned something from us and we shall see how we can get started with HubSpot in another article.