Whereas some firms with visibly terrible designs are still making profits, many startups (even old timers) are struggling because of the poor imagery they associate themselves with.
Truth is that the majority of rebranding exercises are motivated by a plethora of problems that are entirely unrelated to the actual discipline of design. On most occasions; corporations are more interested in showing some sort of change to their customer base, their shareholders and/or anyone who might have vested interests in the company.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.—Daniel J. Boorstin.
Unfortunately some startups (and people) think that rebranding only entails change of logo and forget about improvement in product enhancement, service provision and delivery.However, the amazing bit is, rebranding offers an opportunity for a fresh start.
It’s way beyond artistic impressions, change of trademarks, logos and emblems. Don’t be lied to.