We are nearing the evolution from businesses having to reach potential customers by leaving their WhatsApp contacts on social media platforms, with the forthcoming business account app. The latest development to this is that a user will be able to know which business contacts are confirmed, and which are verified.
According to a blogpost on Frequently Asked Questions on Chatting with businesses, business accounts will either have one of three status types underlined as unconfirmed, confirmed or verified. All you will do is to check your contact’s profile to see which type of account they’re using. If they’re using a business account, you’ll see one of the following:
For Verified Business account: A verified account has a green checkmark badge in its profile and this is an implication that WhatsApp has verified that an authentic brand owns this account. However, it is not clear exactly what this extra verification stage involves, and whether this top tier will be reserved for business accounts that are paying a fee to use WhatsApp’s tools or not.
For Confirmed Buiness account: A confirmed account has a gray checkmark badge in its profile, and this is an implication that WhatsApp has confirmed that the phone number of this account matches the phone number for this business.
For Unconfirmed Business account: This account has a gray question mark badge in its profile, implying that it is using the WhatsApp Business app, but hasn’t been confirmed nor verified by WhatsApp.
Blocking a Business Contact
WhatsApp will also provide users with the tools they need to control their experience with businesses. a user can block business accounts and report them as spam at any time, right within the chat.
All they need to do is: open the chat, tap the Menu Button, Report spam or Block.
WhatsApp notes that Business verification and confirmation don’t indicate an endorsement by WhatsApp.