M-PESA’s Loyalty Scheme “Maisha ni M-PESA tu.” – Everything you need to know

Safaricom has launched a new promotion aimed at rewarding its loyal M-Pesa customers and agents. This comes less than a week after National Treasury said it would increase the excise tax on mobile money transfers to 12%, up from 10%. ‘Maisha Ni M-PESA Tu’ as the promotion is called, will reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.

The 10-week M-PESA promotion that will award over 9 million customers across Kenya with prizes being given away worth over Sh260 million. The campaign will run on a regional level with daily and weekly prizes to be won.

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The prizes up for grabs include:

  • 7 houses
  • Over Sh110 million worth in daily and weekly cash prizes
  • Over Sh100 million worth of data, SMS and airtime prizes

The promotion will begin on 18th June 2018 to 26th August and will see more than 28.6 million customers qualify for the chance to win the said prizes. M-PESA agents stand to win one of eight grand prizes of Sh1 million in cash.

“This promotion seeks to thank and reward our customers for their support through 11 years of the service,” said Sitoyo Lopokoiyit, Director of Financial Services, Safaricom.

During the promotion, customers will earn ten points for every Sh100 transacted while agents will earn one point for every Sh100 deposited. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS. In its 2018 full year results, M-PESA revenues grew by 28 percent to hit Sh62.9 billion.

Points earned during the promotion will go towards the daily and weekly draws where customers stand the chance to win 7 houses and exciting daily and weekly cash prizes. Customers will also be given weekly targets and rewarded with Data/SMS/Airtime based on the points they achieve against their target. Customers can check their points, winnings and surprise rewards by dialing *444*0#.


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