Bolt, formerly known as Taxify has launched its food delivery business (Bolt food). The food delivery service was launched in Tallinn, Estonia – where it has its headquarters, it is expected to expand to roll out the service this year to other countries including; South Africa, Latvia and Lithuania.
Bolt, even with its ride-hailing service present in over 30 countries, is coming into the food delivery business very late. It announced it’ll be going into the food delivery business a few months after it rebranded its service from Taxify.
During an interview with the Reuters the Chief product officer at Bolt, Jevgeni Kabanov, said, “This is a very competitive market, However, we have more than 25 million people around the world using Bolt and food delivery has been a popular request for quite some time.”
Kabanov added, “I would say food delivery is the third big product launch for us. It fits very neatly into our strategy.”