Supersport unveils Olympics channel in South Africa, Sub-Saharan Africa ahead of Olympic Games Tokyo 2020

As from Thursday, June 13, the Olympic Channel section will be available on offering fans Olympic-themed programming from across the globe, with an emphasis on their favorite local athletes, teams, and sports under the “Olympic Channel” brand.

With Tokyo 2020 just over a year away, we look forward to further developing our partnership with SuperSport across multiple platforms with the common goal of building excitement for the upcoming Olympic Games through relevant and local content that engages their audience,” said Mark Parkman, GM, IOC’s global Olympic Channel.

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The new digital presence follows the Fall 2018 launch of Olympic Channel programming blocks on SuperSport in support of their media rights agreement with the International Olympic Committee (IOC) for the Olympic Games and Youth Olympic Games through 2024 which also includes the launch of a 24/7 linear Olympic Channel prior to Tokyo 2020.

“The countdown has begun in earnest for the 2020 Olympic Games and SuperSport is determined to bring the many stories and the vibrant build-up to viewers across the African continent. Doing so via our popular digital platform and the Olympic Channel ensures a wide reach and will complement our linear broadcast offering,” said Gideon Khobane, chief executive, SuperSport. “Our partnership with the IOC is something we cherish and we look forward to building towards the action in Tokyo, where Africa will be well represented.”

The agreement includes distribtion in 45 territories in South Africa and Sub-Saharan Africa including Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic Republic of Congo, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, South Africa, St. Helena and Ascension, Swaziland, United Republic of Tanzania, Togo, Uganda, Zambia, and Zimbabwe.

Source: Supersport Olympic


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