The MTN Group is a leading provider of telecommunications services, offering cellular network access and business solutions. MTN launched in Sudan in September 2005 and has since grown its subscriber base steadily over the years. Recently, it partnered with LigaData to launch a data analytics and AI solution to boost its operations with new cutting-edge technology.
MTN Sudan’s distributors have more thousands of POS in the country and a subscriber base of around 10 million. Implementing this solution will help increase efficiency in daily activity in the increasing subscriptions.
The Partners
LigaData is a pioneering digital transformation company, based in Silicon Valley, California. It provides managed data services and products tailored for mobile operators to facilitate digital transformation, and achieve data-driven outcomes.
MTN Sudan is one of the 21 countries in Africa and the Middle East where the South Africa-based company operates.
The Partnership
MTN Sudan has become the fourteenth MTN Operating Company to implement the innovative technology solution with the support of strategic data partner LigaData and its Data Fabric and Flare products. The mobile operator looks to build on the successes of its fellow OpCos by offering more advanced mobile money products, optimizing network resources, and enhancing customer experience.
As the fastest growing mobile service provider in Sudan, harnessing the power of data is crucial to continuing our success and providing new innovative products as well as superior customer experiences for our loyal subscribers. Through our strategic partnership with LigaData and the adoption of our new data platform, MTN Sudan is primed to utilize advanced data analytics and AI to accelerate our lofty digital transformation ambitions.
Ahmed Mustafa, Chief Information Officer, MTN Sudan
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The creation of business value from data is critical for Mobile Operators and Telcos to meet their digital transformation goals. LigaData’s products and services are assisting MTN Sudan to utilize advanced data analytics and bring cutting-edge digital solutions to its customers.
LigaData’s strategic data partnership with MTN Group was established way back in 2018. The association has already seen significant advancement in leveraging new technologies to support real-time decision-making, improve data quality, and provide AI capabilities at scale.
Conclusion
MTN Sudan’s implementation of a new data analytics and AI solution will unify and correlate mobile operator and subscriber data into a single 360-degree view (enabling real-time decisions). The roll-out of this new data platform, powered by LigaData, will accelerate MTN Sudan’s digital transformation strategy with the advanced use of data analytics.
