Infobip Recognized as a Communications Platform Leader by Analyst Firm Gartner

Global cloud communications platform, Infobip, has achieved the coveted status of a Leader in the Communications Platform as a Service (CPaaS) market, according to Gartner, a renowned analyst firm. In Gartner’s inaugural Magic Quadrant for CPaaS, Infobip has earned recognition as a Leader due to its outstanding vision and execution capabilities.

In Gartner’s Competitive Landscape CPaaS report, it is observed that the CPaaS market is evolving beyond mere APIs, now encompassing the entire customer journey. The report emphasizes that existing conversational commerce applications are expanding to cover a broader spectrum of interactions, referred to as “conversational everything.” Furthermore, Gartner recommends that CPaaS providers venture into constructing Customer Experience as a Service (CXaaS) offerings to address the complete customer lifecycle. This expanded approach involves not only CPaaS but also includes critical components such as contact center solutions, customer data platforms (CDPs), conversational artificial intelligence (CAI), and customer journey orchestration. Additionally, Gartner advises providers to expedite time-to-value for customer experience (CX) by equipping businesses with user-friendly templates, turnkey solutions for advanced use cases, improved visual builders, and comprehensive journey analytics.

To meet the evolving demands of the market, Infobip has recently unveiled Experiences, a groundbreaking generative AI-powered journey builder that requires no coding skills. Experiences empower businesses to efficiently engage customers, foster loyalty, and stimulate growth. With a library of pre-designed journey templates covering a wide range of functions, from onboarding and engagement to customer retention and loyalty-building, Infobip Experiences helps organizations orchestrate seamless customer journeys while saving valuable time. Notably, Infobip’s extensive network, consisting of 43 data centers and 9,700 global connections (including 800 direct operator connections), sets it apart, with customers praising its global reach, scalability, and unwavering commitment to delivery and low latency.

Silvio Kutić, CEO of Infobip, expressed his thoughts on this achievement, saying, “We believe that Gartner’s acknowledgment of Infobip as a Leader in the CPaaS market underscores our commitment to innovation and our ability to offer cutting-edge products and services on a global scale. Furthermore, our strategic acquisitions of U.S.-based messaging powerhouse OpenMarket and VoIP provider Peerless Network have solidified our position as a market leader in the United States, complementing our already strong global presence.”

Kutić continued, “As a result, we now provide a comprehensive global solution for omnichannel interactions and communications. However, we are not resting on our laurels. With the CPaaS market projected to reach $30.6 billion by 2026, we are determined to maintain our position as the foremost full-stack omnichannel communications platform across all platforms.”

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Gartner’s Magic Quadrant reports are the culmination of exhaustive, data-driven research within specific markets. They offer a comprehensive overview of how providers rank in those markets, categorizing them into four quadrants: Leaders, Challengers, Visionaries, and Niche Players.

It’s important to note that Gartner, in its disclaimer, emphasizes that its research publications do not constitute endorsements of any vendor, product, or service. The opinions presented in Gartner research publications reflect the views of the research organization and should not be treated as statements of fact. Gartner also disclaims all warranties, expressed or implied, regarding its research, including any warranties of merchantability or fitness for a particular purpose.

For those interested in delving deeper into the CPaaS market and Infobip’s leadership within it, a complimentary copy of the report is available at Infobip’s website.

Infobip Recent AwardWins Includes

1. Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 
2. Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
3. Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
4. Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
5. Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
6. Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021) 
7. Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
8. Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards