Twitter is a melting pot of all sorts of people, from politicians, the rich and famous, wannabes, and companies carefully building their brand from the ground up. A twitter handle with a verified badge inspires confidence in the information disseminated through the tweets. Call it proper identification; an official seal of approval validating whatever is tweeted. In this regard, a number of public brands in Uganda do not see the need to verify their accounts. What’s to stop someone from opening up a fake accounts spreading wrong information to valued customers, if we may ask? Nothing!
You can imagine our dismay when we looked into which brands in Uganda don’t have this all-important verified Twitter badge. The results will shock you. anybody can impersonate these companies and who knows what havoc they can wreck on the bonafide company’s brand equity. Without further ado, here you go. It is our wish that these companies verify their twitter handles ASAP.
Ugandan brands without Verified accounts on Twitter
How to Verify your Twitter Account
The process of getting a verified badge is not complicated at all, especially for an established company. Twitter has to be able to authenticate your account to ensure that the tweets reflect the brand ethos. These are some of the requirements:
- A verified phone number
- A confirmed email address
- A bio
- A profile photo
- A header photo
- A birthday (for accounts that are not company, brand, or organization accounts)
- A website
- Tweets set as public in Tweet privacy settings
Recommendations from Twitter
Some common characteristics of verified accounts include:
- If the account belongs to a person, the name reflects the real or stage name of the person.
- If the account is a corporation or company account, the name reflects the real name of the corporation or company.
- The profile and/or header photo reflects the person, the corporation’s branding, or the company’s branding.
- If the account is a corporate or company account, the email address associated with the account is a corporate or company email address.
More Twitter tips on Verifying Accounts
- We’ll ask you to tell us why we should verify an account. If the account represents a person, we want to understand their impact in their field. If it represents a corporation or company, let us know their mission.
- When providing URLs to support your request, choose sites that help express the account holder’s newsworthiness or relevancy in their field.
- We may request that you scan and upload a legible copy of your government-issued ID (such as a passport or driver’s license) to confirm your identity.
The above companies should Verify their twitter accounts if they want to be taken seriously. Social media is very volatile and anyone is open to slander. While we have no exhausted the brands, we will continue combing through Twitter and finding new ones. Hopefully these companies will take this post to heart and make endeavours on verifying their accounts. Doing so is of the utmost importance.
Much as it has been millennia since we ceased being cavemen, the herd instinct in humans is strong as ever – we will gravitate towards people we believe are bound to proclaim something profound. Or to public companies that have a vested interest in regularly reaching out to their clients. Twitter’s verified accounts make it easy to know which account is real and which is fake. For there’s the jesters. The jokers, with parody accounts. Or the pretenders. The opportunists on the lookout for as many followers as they could get. It’s not beneath them to pretend to be someone else. Other times you will come across honest-to-God namesakes. Hence the need for Twitter’s verified accounts
Featured Image: thenextweb.com