Jumia Uganda Unveils the 2018 Mobile White Paper

mobile report

​Days are counting down to the #JumiaMobileWeek discount sale and the company has unveiled its second Mobile Report, a unique insight into key Mobile Penetration trends within Uganda and across Africa.

Like we saw last year, in the inaugural release, the #JumiaMobileReport2018 assesses the impact mobiles have on Internet penetration and mcommerce; how the mobile phone market has democratised Internet use; the role of mobile brands, mobile operators and m-commerce have in creating an enhanced customer experience; and the profile and behaviour of customers shopping online on Jumia.

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The 2018 Mobile Report, which was launched in Kampala,  revealed that 77% of Ugandans who visited the Jumia Website opted to do so using their mobile devices while the number of those who visited the site with desktop computers only contributed 23%. It also shows that in 2017, 83% of Ugandans preferred the cash on delivery option, while 16% opted for the MTN mobile money option, when shopping online.

Speaking during the unveiling of the report, Sefik Bagdadioglu, Jumia’s Regional Manager, noted that smartphones are the primary gateway to the Internet for millions of people in Africa today.

“This is the second white paper presentation from Jumia delving into mobile trends across Africa and specifically Uganda. The positive growth figures demonstrate the increasing capacity and flexibility of the online retail space in the country,” Bagdadioglu stated.

In consultation for the report, Peter Kahiigi, the Director e-Government Services at the National Information Technology Authority – Uganda (NITA-U) highlighted the Authority’s commitment in digitizing Uganda; by reducing the cost of internet connectivity, which is a significant barrier in encouraging the use of Internet across the country.

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“This effort has been deliberate and we are happy to have led the industry in reducing the cost of connectivity to Government offices by over 84% since 2010. By easing the onboarding of Government institutions on to the Internet, the number of online government
services will increase, thus spurring usage of the internet.”

The Jumia Mobile Week discount sale will run from March 19th through 25th and the company is set to further prove its findings regarding improved mobile device specifications and more attainable prices.


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