Mobile TV is the now-thing, and the adoption seems to be bringing home more partnerships, after all – the customer is KING! MTN Uganda has today announced yet another partnership with StarTimes Uganda, one that will see the company offer special promotional MTN TV bundles for viewers to watch the latest StarTimes entertainment, sports and news using the StarTimes app. For as low as UGX 2,000 for two hours, and UGX 4,000 for four hours, per day; MTN customers can dial *165*4*7# on their mobile phone and select StarTimes to load a bundle.
This is the second partnership for each of the two brands, with MTN Uganda earlier partnering with Kwese-iflix to stream the World Cup, and StarTimes penning a deal with Africell Uganda on similar terms. Not to forget, Airtel Uganda also partnered with Kwese launched the Airtel Kwese iFlix Pack mobile TV services, for customers to watch TV on-the-go.
At the launch which was held at the MTN Headquarters along Jinja Road, members were explained to how the timing of the bundle only references the total time spent consuming content on the StarTimes app. If one buys a two hour bundle and watches it for 10 minutes then stops, the time counter also stops. When you resume and watch for another 20 minutes and then you stop, your total time used will be 30 minutes. This goes on until your total usage is equal to two hours, and then the bundle expires.
Related Article: StarTimes Uganda, Africell partner to stream World Cup
Present at the event was the Chief Marketing Officer of MTN Uganda, Mr. Olivier Prentout, who gave key remarks about the partnership, highlighting the benefit of the affordable time based data bundles that will be used to access the StarTimes content using the StarTimes app.
“We are happy to partner with StarTimes Uganda as we continue our vision of delivering a bold, new digital world to our customers. StarTimes, as the market leader in paid TV subscriptions, reaches out to the widest range of customers across Uganda. This is important in ensuring internet access – as well as TV content – is accessed by as many customers as possible. Video content uses a lot of data to stream/watch/download. Using our partnership, we shall offer time based bundles; so if you for example want to watch a football match, you can buy a two hour bundle and never worry about running out of data mid-way your viewing. With more and more people being connected to smart phones and steady internet, TV will become something that will be mandatory to access on the go. The only way to do this is through having unlimited access to all their TV entertainment. We believe that the MTN – StarTimes Uganda partnership can deliver this.” said Mr. Olivier Prentout.
Speaking at the launch, Mr. Aldrine Nsubuga, Vice President and Brand & Marketing Director of StarTimes Uganda, was thrilled at the partnership.
“As the leading pay TV in Uganda, we are delighted to be launching this partnership with the largest telecommunications company in Uganda. The FIFA World Cup is the largest single event in the world and everyone wants to be a part of it. As official broadcasters of Russia 2018, this innovation should enable every Ugandan with a phone to follow and enjoy the FIFA World Cup wherever they are at their convenience affordably” he said.
During the launch Mr. Nsubuga also spoke about the future of television being streamed through the internet rather than through telecommunications, multi-channel televisions and broadcast television.
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