Xiaomi’s eye has been on the Nigerian market for a while now with various moves made in the past. The recent one being its partnership with Jumia, launching the Redmi Go smartphone for the African market. This sequence of events leads to this point where it will be having its products in retail outlets all over the country. As it stands, the major competition in the smartphone market in the country is Transsion Holding’s brands like Tecno, Infinix, and Itel. Some other players like Samsung and Huawei are also part of the common brands here in Nigeria.
Nonetheless, Xiaomi is a befitting addition to the market that favors well priced affordable smartphones, which is everything Xiaomi stands for already. The success of the established players in the Nigerian smartphone industry has always relied on affordability and value for money, something Xiaomi is not a stranger to. Unlike Tecno, Infinix, and Itel that only have low-budget to bottom shelf mid-range smartphones, Xiaomi’s smartphones range from low budget all the way up to high-end flagships, that way, it provides more variety within the brand. Normally, Huawei and Samsung are often the brands to go to if you want a solid mid-range or premium smartphone. Now, there is a brand that has it all which means they are also under threat as far as the Nigerian market is concerned.
For the Xiaomi fans, the company has announced that it will officially launch into the Nigerian smartphone space on April 24 this year. This will make their products directly available for purchase in this coming weeks starting in Lagos.
Carrying the likes of the Redmi series in its portfolio and a bulk of other affordable smartphones, Xiaomi is well armed to take on the Nigerian smartphone space. However, let’s see what the coming weeks brings us.