Safaricom has announced the availability of a “Reverse Call” feature enabling its more than 31 million customers to pay for calls for loved ones. The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are calling. For instance, to transfer the cost of the call to 0722000000, a customer will dial #0722000000.
This feature has initially been used worldwide to provide call services for inmates to communicate with their loved ones. This is where calls initiated by inmates are paid for by the recipients after a prompt.
In Safaricom’s case, the person receiving the reverse call will receive a voice prompt asking them to key in “1” to accept the charges of the reverse call. The cost of the call will be equivalent to the receivers normal call cost.
At the moment this service is only available for Safaricom to Safaricom calls. This service is also not available for roaming and international calls and Safaricom says it has no plans of extending this service to other carriers.
At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This initiative is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones.Sylvia Mulinge, Chief Customer Officer, Safaricom
It might be worth noting that Safaricom already has the “please call me” service that allows customers to send upto 5 free sms by dialing *130*Phone number# to request for a call back.