The ride-hailing scene in Nairobi is really heating up with a bunch of players scrumbling for the cake. Already we have Uber, Bolt, Little and new entrant, inDriver.
To differentiate themselves, Little is introducing rides to out of town. Their first route is between Nairobi and Nakuru and as an introductory offer, Little is offering free rides on Friday, Saturday and Sunday.
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It will be interesting to see how these Little shuttles perform in the long run, seeing as these routes already have pretty elaborate and established matatu Saccos plying these routes.