Motorola has today launched the Moto E in India and the UK; a budget smartphone targeting emerging markets. The Phone is costing 6,999 rupees in India ( about $117).
Motorola has not yet announced pricing for the rest of the world but Its rumored to go for about $130 Motorola held various launch events in different countries today.
The phone comes with a 4.3-inch, 960 x 540 display, 1.2GHz dual-core Snapdragon 200 processor, 1GB of RAM, 4GB of internal storage, 1,980mAh battery, a 5-megapixel main camera and the dual-SIM capability that’s particularly popular in developing countries. It also come with Android 4.4 Kitkat encased in tough Gorilla Glass and interchangeable multicoloured covers.
With Android on 81% of phones currently, moves like these are to be credited for the increased Android penetration globally. Further, the move to make phones that cater to the needs of emerging markets is also a positive trend and a clear indication that emerging markets should not be ignored. This is evidenced by features like Dual SIM, affordable price point among others. Phones like these drive access to internet and help people access a host of services through apps that people have built and for Africa, this is important. Unfortunately once again it doesn’t seem like Africa is part of the plan for Motorola. This has left the market to the likes of Tecno, Samsung and Nokia who have a stronghold on the continent.