Pan-African media company Kwesé and iflix, the world’s leading entertainment service for emerging markets, just announced an expansion of their ground breaking partnership in sub-Saharan Africa in a deal that promises to bring more content to the Kwesé platform. The partnership sees Kwesé acquiring a significant stake in iflix Africa to form part of Kwesé’s diverse broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa.
Kwese and iflix already had an existing partnership that we had talked about last year.
iflix has already set firm strides in Nigeria, Kenya, Ghana and South Africa offering users the region’s most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming. This will create an exceptional mobile offering for consumers on the continent, in partnership with Kwesé’s broadcast operations and footprint.
Both companies have committed extensive resources with local and international expertise in mobile entertainment to serve Africa’s diverse markets. Econet Group Founder and Executive Chairman, Strive Masiyiwa remarked that Kwesé is thrilled to deepen their operating partnership with iflix to lead the transformation of media in Africa.
“Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses. Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa we are ensuring that we are not only taking part in the evolution, but are leading the movement,” he stated.
The partnership between iflix and Kwesé ensures the delivery of relevant and compelling content on the best possible platforms.
iflix Group Co-founder and Chief Executive Officer, Mark Britt complemented that the strengthening of the relationship with Econet Group is a huge milestone for iflix.
“Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations. Econet’s deep experience and success in media and telecoms, will be a huge advantage and enable us to continue to grow rapidly,” he added.
The deal cements Kwesé’s commitment to deliver premium content through unrivalled TV programming, leading sports, up-to-the-minute news and the latest in entertainment. This coupled with iflix’s vast collection of international and African SVOD content, will offer users an unparalleled viewing experience, tailored to meet the needs of Africa’s diverse markets.