If you type in ‘Idiot’ on Google you would see the images of Trump come up. This is part of the reason the CEO of Google is being questioned by Congress. Normally, this process is automated with a several algorithms written to make the process self driven. However, following a case of political bias filed .against Google, accusing them of manually intervening in results. The Google CEO was called to the house to explain why this was happening.
According to Sundar Pichai, Google’s CEO “search results are based on crawling content of web pages”. What this means that the search keyword is cross-referenced with a stored index from countless website to bring out what is thought to be the best result.
There are several other points made where he said, “Things like relevance, freshness, popularity, how other people are using it. And based on that, you know, at any given time, we try to find the best results for that query”.
Much of these results were said to be due to external parties ‘Google bombing’ the United States president. However, Sundar Pichia further opined that, “We provide search today for any time you type in a keyword. We, as Google, have gone out and crawled and stored copies of billions of their pages in our index, and we take the keyword and match it against the pages and rank them based on over 200 signals,”.
At the end of the day, this is not the first time such as happened. Several popular individuals have come up as a result of some unsavoury search on Google.