Thinking of building a business website? Here are 6 things to keep in mind

Do you remember the days when you wanted to sell something you had to go everywhere looking for customers? Those days ended and now people live online. It’s important for every enterprise to own a business  website because this gives your customers a central place to find what they need.

Building a website can be very challenging whether you are doing it yourself or hiring a web developer to do it for you.  There is a marketing saying on internet that  “content is king.” it also applies to website development and rushing into building a site without a plan might not fit you and your customer’s needs.

Advertisement - Continue reading below

With the following tips, you should be able to create a website that stand out and meets both you and you customer’s the demands

1. Domain name

A domain name is how your identity online, how your website will be known. Many think that the first step to start a website is design, but choosing the right domain name is the most important. And this it requires a lot of thinking and consideration. You should choose a domain name that not only fits your business, but is also easy to find and promote

2. Web Host Company

When choosing a web hosting company its better to choose a company that meets your needs, though choosing a right  hosting company can be a very tough decision. Are they staffed 24-7/24-7 support? how about the disk space and bandwidth features? Which type of hosting service is the best for you? What kind of machines does your hosting company use? Are they reliable? What are about the security and other features offered? Customer’s review is best ways to make research about the company’s performance. What their current or former customers are saying about their services.

3. Branding

Branding is one of the most important pillars of any business, large or small, retail or B2B. An effective branding tells your customers what they can expect from your services. For example, professionally designed logos provide a clear picture of the brand and catch the customer’s eye. Also consider the location of your site that visible to visitors.

4. The Backend

The backend of  your site should be one of the major things to consider. Its hard to have a great website without well functional backend. And without strong backend, it will lead to less traffic on your site and also people will have  bad impression of your business.

5. Usability

Its sounds cool to have a nice logo on the right side of the screen. However, you need to focus on more than just how your website looks. It should be simple, user-friendly and easy to use. This determines the success or failure of a website. Your website should have all the features that make the user feel smart and sophisticated.

6. Mobile Friendly

Smartphones are becoming the most preferred devices to access internet. A recent Google survey of mobile users shows that 72 percent of mobile users say it’s important to them that websites are mobile-friendly.  Today, everyone has smartphones with them, communicating and looking for information. Consumers are doing more on mobile devices, such as shopping and  more. A website that is not mobile-friendly will annoy users.