Apple held its annual September event today, September 12, 2023, under the name “Wonderlust”. The event was live-streamed from Apple Park in Cupertino, California, and was hosted by Apple CEO Tim Cook. The event began with how Apple devices have revolutionized the way people live, interact, and use the inbuilt health features and more.
Here is everything announced;
iPhone 15 Series
The highlight of the event was the launch of the new iPhone 15 series with USB-C. The iPhone 15 lineup consists of four models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. All four models feature a new design with a smaller notch and a titanium frame. They are also powered by the new A16 Bionic chip, which Apple claims is up to 40% faster than the A15 Bionic chip in the iPhone 14 series.
The iPhone 15 and iPhone 15 Pro have a 6.1-inch display, while the iPhone 15 Pro Max has a 6.7-inch display. All four models have a triple-lens rear camera system, with a new 48-megapixel wide-angle lens. They also have a new Cinematic mode for video recording, which automatically changes the focus of the video as people or objects move around the frame.
Related: What to Expect from WWDC Apple Event 2023
Apple Watch Series 9
Apple also announced the new Apple Watch Series 9. The Apple Watch Series 9 features a new design with a flatter display and a more durable case. It is also powered by the new S9 SiP chip, which Apple claims is up to 20% faster than the S6 SiP in the Apple Watch Series 8.
It is believed to be Apple’s first carbon neutral product with! Apple Watch Series 9 starts at $399 (U.S.), and Apple Watch SE starts at $249 (U.S.).
Airpods Pro
Apple also announced a new version of the AirPods Pro. The new AirPods Pro have a new design with a shorter stem and a skin-detect sensor that can automatically pause playback when the earbuds are removed from the ears. They also have a new high-excursion driver that Apple claims provides better sound quality.
Apple Watch Ultra
In addition to the Apple Watch Series 9, Apple also announced the Apple Watch Ultra, a new high-end smartwatch that is designed for extreme sports and fitness enthusiasts. The Apple Watch Ultra features a titanium case, a sapphire display, and a new dustproof design. It also comes with a built-in compass and altimeter. The Apple Watch Ultra starts at $799.
Related: Apple iPhone 15: Launch Date, Specs, and More
Other Announcements
In addition to the new hardware, Apple also announced a number of new software features. These features include a new Live Text feature for the iPhone and iPad that can recognize text in images, and a new Translate app for the Apple Watch that can translate text in real-time.
Overall, the Apple Wonderlust event was a solid showing from Apple. The new iPhone 15 series is a significant upgrade over the iPhone 14 series, and the Apple Watch Series 9 is a great update for the Apple Watch lineup. The new AirPods Pro are also a welcome addition, and the new software features are sure to be popular with users.
Here is a table summarizing all the devices that were launched at the Apple Wonderlust event:
| Device | Price | Key Features |
|---|---|---|
| iPhone 15 | Starting at $799 | New design with smaller notch, A16 Bionic chip, triple-lens rear camera system with new 48-megapixel wide-angle lens, Cinematic mode for video recording |
| iPhone 15 Pro | Starting at $999 | Same features as iPhone 15, plus ProMotion display with up to 120Hz refresh rate, LiDAR scanner, and 6GB of RAM |
| iPhone 15 Pro Max | Starting at $1,099 | Same features as iPhone 15 Pro, Titanium frame, plus larger 6.7-inch display |
| Apple Watch Series 9 | Starting at $399 | Apples’s first Carbon Neutral product! |
| AirPods Pro | Starting at $229 | New design with shorter stem, skin-detect sensor, high-excursion driver |
| Apple Watch Ultra 2 | Starting at $799 | Apple’s most capable and rugged smartwatch |
Please share your feedback in the comments if you found this article informative. Don’t forget to subscribe for more stories and individual write-ups about each device that has been announced. All the images featured in this article are sourced from Apple Newsroom.
