Kenya’s largest online retailer JUMIA Kenya has announced its expansion to the coastal region of Mombasa.
The e-commerce company sells a wide range of products on its website www.jumia.co.ke, including electronics, fashion and home appliances, among others. Since first setting base in Kenya a year ago, the company has grown by double digits, riding on rising internet penetration in Kenya and the growing number of vendors moving to sell on the company’s online marketplace, a platform which allows individuals and companies to sell their products on the company’s website.
“We are excited about our expansion,” said Parinaz Firozi, MD for Jumia Kenya “Mombasa represents a significant growth opportunity for us. We have been delivering many products to our loyal customers in the region, a base we shall now build upon.”
Firozi says the expansion means a significant number of new jobs for the area, with new positions to include finance officers, customer care executives, and marketing among others.
This is Jumia Kenya’s first expansion to a second city, with the company expected to set base in Eldoret, Nakuru, and Kisumu among other towns in Kenya in the near future, in order to meet the growing needs of Kenyans who are enthusiastically embracing online shopping.
With the company’s launch of mobile shopping applications for Android and Windows, coastal residents will now enjoy shopping from anywhere on their tablets, laptops or smartphones and have deliveries made on their doorstep. Like in Nairobi, the company will offer free deliveries for products above ksh. 5,000 while those below the amount attract a delivery fee of ksh. 200 within Mombasa.
Customers will also have several payment options including cash on delivery, mobile money transfer and credit card in addition to a free return and exchange policy of 7 days.