MTN Uganda has launched a dedicated online home of UG sports dubbed “MTN Sports” to give Ugandan sports enthusiasts a one-stop point for all sports-related news, analysis, and updates. This platform is hinged on MTN’s vision of delivering the benefits of a digital world to its customers.
Since it opened shop in Uganda over 20 years ago, MTN’s proactive role in sports has positioned the brand as the biggest supporter of local sports through its sponsorships, partnerships, and active engagements with the various sports disciplines including football and athletics among others.
While launching the Website, Somdev Sen, the MTN Uganda Chief Marketing Officer said that as the biggest supporter of sports in Uganda.
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MTN Uganda decided to launch the MTN sports website, a digital sports hub, to provide sports fans with comprehensive sports coverage of the very best that Ugandan sports have to offer. This idea was further fueled by the prevailing circumstances that have limited fans’ physical involvement at sports facilities. “That is why we have decided to bring the fun and thrill closer on the screens of our customers,” said Somdev.
“Over the years, we have been big supporters of various sports disciplines in Uganda, including MTN Marathon, our support to broadcasting the StarTimes Uganda premier football league, our continued partnership with local football clubs like KCCA and Onduparaka, and support to talent development in other institutions, among others. Local sports continues to be a major pillar in our sponsorship strategy”, Somdev further said.
Somdev noted that across the world these days, the excitement of sports has spread beyond the confines of stadia and captured the hearts and minds of many through the internet. As such, the new website is now part of this digital outbreak of sports fever across the country. While stadia may remain empty due to the pandemic, sports fans will continue to remain in the thick of it through this exciting MTN sports Website.
Visit sports.mtn.co.ug to catch the latest in your favorite sport and to know more about your favorite sports personalities, features, and more. Let us know in the comment section if you have already visited the platform and tell us your first impressions.