The WhatsApp Business app is developing every other day, and is soon catching up on the normal WhatsApp. The latest development reveals a rumoured addition of a feature to let businesses offer an online catalogue of their products. The feature has emerged online and this could be another push to the app that already boasts of over three million active users.
As of now, WhatsApp Business app is available only to Android users, but last month, it was reported that a WhatsApp Business app for iOS is in the pipelines, in addition to a chat filter feature to help businesses easily find the important messages from their customers.
In a screenshot leaked by WABetaInfo, it is indicated that the WhatsApp Business app will enable businesses to add information such as Title, Description, Link, and SKU of their products in addition to their images.
WhatsApp is going to release a big update for the Business app!
Businesses will be able to show to customers their products in an online catalog, also visible in the normal WhatsApp app! pic.twitter.com/hYpdDzDZgD
— WABetaInfo (@WABetaInfo) June 16, 2018
The app is not likely to offer businesses the option to directly sell their products but the online catalogue feature will enable them to easily showcase their new products to customers, though the specific date on which the new update will be launched is not yet known. The arrival of online catalogue on WhatsApp Business may open a new avenue for WhatsApp to generate some revenue as it could levy charges to businesses for user referral to their products.
WhatsApp Business is free to download and was built with the small business owners in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.
WhatsApp is also working on several features for the standard WhatsApp Android application such as group voice and video calling, WhatsApp Stickers, as well as a new feature in the Media Visibility option, that allows to hide shared photos and videos in your Gallery.