Financial technology company Cellulant has announced a partnership with Adyen to enable it offer its global merchants access to local payment methods in major African markets.
Adyen will get access to 40 mobile money operators, over 600 local & international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform. This partnership will provide Adyen with further access to a potential addressable consumer base of over 220 million who use either debit/credit card, mobile money or mobile banking payment options.
Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods.
“We are happy to extend our payments capabilities to Adyen and their customers. This presents a growth opportunity for global businesses who are looking to accept all forms of payments in Africa. In the next three to five years, 5 out of the top 10 world’s fastest growing economies will be in Africa and with a population of 1.2B- this is the right time for global businesses to be looking at Africa,” said David Waithaka, Cellulant Chief Business Officer for Global Payments.
“This partnership with Adyen is in line with Cellulant’s mission to connect businesses and their customers to a single payments platform that allows them to make and receive payments across the continent.”
This partnership offers African consumers unparalleled access to services offered by global brands in categories such as air travel, media streaming, holiday travel, social network media buying, ride-hailing and food ordering, with the convenience of paying in local currency, via payment methods that are easily accessible to them.
“We are excited to extend our payment capabilities into key African markets. With Adyen, businesses can cater to local expectations and needs, wherever their customers are,” said Roelant Prins, CCO at Adyen. “Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible.”
Adyen is a global payments platform that provides end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers payments across online, mobile, and in-store channels. Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L’Oreal. Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods.
Sources: ITBusiness and HapaKenya