Website analytics are very important to website owners. They tell a lot of stories about how visitors interacted with your website(s). Hence, it gives insight on how your site can be improved to create a better experience for visitors, retain them and even reach more.
For businesses, this is even more important because it has a direct relationship with revenue and by extension, profit.
This post covers five (5) website analytics tools you should know about, and even make use of, as a website owner. They give you a clear picture of how well —or bad— your website is doing.
Website Analytics Tools for Every Website Owner
1. Google Analytics
Google Analytics is a free website analytics tool by Google. The platform offers users a robust analytic dashboard to properly track actions on their website. Google Analytics can help track actions ranging from page views, to purchases, to lead generations, to Ad campaign performances, conversions and more.
Integrating Google Analytics to your website would require inserting a pixel code in the backend. Hence, would require at least, basic technical skills to achieve this.
Start here — Google Analytics
Hotjar is a website analytics tool that is more appropriate for gathering insights about user conversion rates and actual user behavior on a website. With Hotjar, users can integrate and track funnels for a website. This, for example, can help determine at what point on the website is there a massive dropoff of users.
Also, the “recordings” feature of Hotjar helps to record users’ interaction with the website. As a result, Hotjar users can see exactly how their own website visitors interact with their platform.
Visit Hotjar to get started.
Alexa lets you do a number of SEO-related ‘things’. The Alexa tool can be used to check backlinks to a website, do keyword research, carry out a competitive website analysis, SEO analysis and more.
The Alexa rankings help give an overview of how well your website is doing in comparison with other websites on the internet.
Start here — Alexa
4. Google Search Console
To effectively measure your site’s search traffic and performance, Google Search Console is the tool to use. Asides the monthly search performance report sent by email, the console dashboard gives you insights into different variables concerning search.
The tool also detects and notifies users of various issues detected on a website that might affect its search performance. An example is mobile usability issues.
Access the Google Search Console tool — Search Console
SimilarWeb is a website analytics tool that helps you gain insight into any website’s statistics & strategy with the click of a button. All you need to do is search and the tool shows you insight like global website rank, country rank, website category rank, traffic overview, traffic by countries, traffic sources and more.
The tool also has a Google Chrome extension that brings these statistics to your browser in one click.
Explore the tool here — SimilarWeb
So, in conclusion, a few questions for you:
Which of these website analytics tools do you use? What metrics do you monitor on your site? How important are they to charting a direction for your website? Do you have other tools you use that are not this list? Let us know.